The Kansas Jayhawks
For the past 13 years—after every practice and every game—the Kansas Jayhawks have broken their huddle with the same battle cry: “BIG 12 CHAMPS!”
It’s among the subtle methods Bill Self uses to keep his players engaged during the conference season, to help them focus on winning a league title instead of thinking ahead to the NCAA Tournament.
Thirteen straight times now, the psychology has worked.
In what ESPN analyst Jay Bilas has pegged as “arguably the most remarkable achievement in the history of sport,” the Jayhawks have won the Big 12 championship every year since 2005. Only the UCLA Bruins, who claimed 13 straight Pac-10 crowns from 1967-79, can match KU’s record of sustained conference supremacy. Considering the changes in today’s college basketball landscape, Kansas’ reign is far more impressive.
“Beyond the Streak” explains how it all happened. And why.